Smashing Pumpkins recently released a music video for “Spellbinding,” a song from their latest trilogy album, Atum.

Speaking about the making of the video, its director Kevin Kerslake said, “We adopted a virtual production model for the Spellbinding video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the Atum storyline.”

“Billy [Corgan] and I share an interest in the fusion of old-world elements with state of the art technology, and all the stars aligned on this video to break new ground,” he added.

The 33-track Atum: A Rock Opera in Three Acts was written and produced by frontman Billy Corgan.

The alternative rock band is set to launch their North American summer tour on July 28. Interpol, Stone Temple Pilots, and Rival Sons will support them throughout “The World Is A Vampire Tour.”

(Photo: Linda Strawberry)

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